History Of Momo Corse Wheels And Other Car Accessories
The history of Momo Corse wheels and other car accessories goes back to 1960 when Giampiero Moretti, a student of politics at the University of Pavia, Italy and an amateur racing driver, got a friend to make a very special steering-wheel for his racing car. The wheels were smaller than the one that is normally used, but with a very large handgrip. This gave a much better hold and made the car easier to handle and drive.
It took little time for this odd steering wheel to attract the attention of many racing drivers including the English driver John Surtees of Ferrari. He tried it and had it mounted on his single-seat Formula One race car and eventually won the F1 championship that year. A production plant in Tregnago, near Verona, Italy, was opened in 1969 to produce these steering-wheels. The company took the name Momo, a derivative from the initials of Moretti and Monza.
Initially sales of the steering wheels by Momo were limited to the racing world. From 1970 it began to widen its horizons by diversifying its production and broadening its steering-wheel range. It began to produce light-alloy road wheels, a product to which Momo brought new concepts in design, look and marketing. For four years between 1986 and 1990 the product range was extended, particularly in the wheel sector that continued to be a pulling force.
In the mean time Momo’s diversification strategy went on and devised out ventures into new car accessories. Consequently, Momo Corse was created in 1993 to design and produce hi-tech racing car accessories and also to import the best of the world’s racing fitting wares. Since then it became a class by itself and won the confidence of millions of car owners all over the globe. Thus, what was started as a passion grew into a big business thanks to gorgeous designing, use of innovative and advanced technology, ensuring safety, and taking care of quality.